Lasco Ford wins Ford President's Award again

Lasco Ford in Fenton, Michigan, has earned Ford Motor Company’s President’s Award for the second straight year, recognizing customer satisfaction and operational performance across sales and service. The honor is based on customer feedback and dealership standards, putting Lasco Ford among a small group of Ford dealers that qualify in consecutive years.

Why it matters: - The Ford President’s Award is Ford Motor Company’s highest dealership honor. - The recognition signals how customers rate the full dealership experience, from purchase through ownership support. - Consecutive-year wins are rare because only a small percentage of Ford dealerships qualify each year.

What happened: - Lasco Ford earned the Ford President’s Award for 2024 and 2025. - Ford representatives presented the award during a dealership-wide celebration in Fenton on July 20. - Caresse Sprague, Ford’s regional manager, recognized employees for maintaining a customer-focused culture and a strong dealership experience.

The details: - Ford bases the award on customer survey responses submitted directly to Ford Motor Company and on dealership performance standards tracked throughout the year. - The award covers the complete customer relationship, including the vehicle-purchase process and support after the sale. - Lasco Ford said the honor reflects work across sales, finance, service, parts, body shop and administrative teams. - The dealership said the results are based on Ford-collected feedback, not an application, paid entry or public voting campaign. - Lasco Ford has served Fenton and surrounding Michigan communities for more than 40 years from 2525 Owen Road. - The dealership serves drivers from Fenton, Linden, Holly, Grand Blanc, Flint, Brighton, Hartland and communities across Genesee, Livingston and Oakland counties. - Lasco Ford offers new Ford sales, pre-owned vehicles, trade-in appraisals, vehicle financing and a Ford service center staffed by factory-trained technicians. - The dealership also provides genuine Ford and Motorcraft parts, collision repair, pickup and delivery options and mobile service. - Lasco Ford is an authorized Ford Mustang GTD sales and service location.

Between the lines: - The award gives Lasco Ford an independently measured signal of customer satisfaction that may matter to shoppers comparing local dealers. - The consecutive-year result suggests the dealership has kept service levels consistent across multiple departments, not just one part of the business.

What's next: - Lasco Ford said it will keep focusing on delivering a consistent experience whether customers are buying a vehicle, scheduling maintenance or seeking help in another department. - Ford’s annual award cycle means the dealership will need to sustain those results to remain in the small group of repeat honorees.

The bottom line: - Lasco Ford’s back-to-back President’s Award wins underscore steady customer satisfaction and operational execution across its sales and service business.